Academic Catalog


Minor Marketing-Marketing Analytics Minor

Marketing-Marketing Analytics Minor

MKTG 311Marketing Principles and Problems *3
MKTG 407Marketing Research3
MKTG 460Web Analytics3
MKTG 475Marketing Analytics3
300/400-level marketing course3
Total Credit Hours15

A grade of C or better is required in MKTG 311 as a prerequisite to upper-level MKTG courses.

For completion of a minor, a student must have a minimum overall cumulative grade point average of 2.00 in all courses specified as a requirement for the minor exclusive of prerequisite courses. In addition, a grade of C- or better is required in all marketing courses counted toward the minor. A minimum of six hours in upper-level courses in the minor must be taken through courses offered by Old Dominion University.