Marketing-Marketing Analytics Minor
|MKTG 311||Marketing Principles and Problems *||3|
|MKTG 407||Marketing Research||3|
|MKTG 460||Web Analytics||3|
|MKTG 475||Marketing Analytics||3|
|300/400-level marketing course||3|
|Total Credit Hours||15|
A grade of C or better is required in MKTG 311 as a prerequisite to upper-level MKTG courses.
For completion of a minor, a student must have a minimum overall cumulative grade point average of 2.00 in all courses specified as a requirement for the minor exclusive of prerequisite courses. In addition, a grade of C- or better is required in all marketing courses counted toward the minor. A minimum of six hours in upper-level courses in the minor must be taken through courses offered by Old Dominion University.