Minor Marketing-Marketing Analytics Minor
Marketing-Marketing Analytics Minor
Code | Title | Credit Hours |
---|---|---|
MKTG 311 | Marketing Principles and Problems * | 3 |
MKTG 407 | Marketing Research | 3 |
MKTG 460 | Web Analytics | 3 |
MKTG 475 | Marketing Analytics | 3 |
300/400-level marketing course | 3 | |
Total Credit Hours | 15 |
- *
A grade of C or better is required in MKTG 311 as a prerequisite to upper-level MKTG courses.
For completion of a minor, a student must have a minimum overall cumulative grade point average of 2.00 in all courses specified as a requirement for the minor exclusive of prerequisite courses. In addition, a grade of C- or better is required in all marketing courses counted toward the minor. A minimum of six hours in upper-level courses in the minor must be taken through courses offered by Old Dominion University.