Minor Marketing-Digital Marketing Minor
Marketing-Digital Marketing Minor
| Code | Title | Credit Hours |
|---|---|---|
| MKTG 311 | Marketing Principles and Problems * | 3 |
| MKTG 450 | Marketing on the Internet | 3 |
| MKTG 455 | Social Media Marketing | 3 |
| Select one of the following: | 3 | |
| Web Analytics | ||
| Advertising Strategy | ||
| Public Relations | ||
| AI in Business: Foundations and Applications | ||
| Artificial Intelligence (AI) in Digital Marketing Management | ||
| 300/400-level marketing course | 3 | |
| Total Credit Hours | 15 | |
- *
A grade of C or better is required in MKTG 311 as a prerequisite to upper-level MKTG courses.
For completion of a minor, a student must have a minimum overall cumulative grade point average of 2.00 in all courses specified as a requirement for the minor exclusive of prerequisite courses. In addition, a grade of C- or better is required in all marketing courses counted toward the minor. A minimum of six hours in upper-level courses in the minor must be taken through courses offered by Old Dominion University.