Marketing - Marketing Analytics and Research Concentration - BSBA 2022-23 Four-Year Plan

First TermHoursSecond TermHours
ENGL 110C3ENGL 211C or ENGL 221C or ENGL 231C (C or better required)3
MATH 162M3MATH 2003
Language and Culture I (May be waived; see requirement details)0-3Language and Culture II (May be waived; see requirement details)0-3
Nature of Science I4Nature of Science II4
BUSN 1101Interpreting the Past3
Free Elective*3 
 14-17 13-16
First TermHoursSecond TermHours
Literature3Human Creativity3
Oral Communication: COMM 101R required3Information Literacy and Research3
PHIL 230E or PHIL 303E or PHIL 344E or PHIL 345E or PHIL 442E3ACCT 2023
ACCT 2013ECON 201S3
ECON 202S3BNAL 2063
 15 15
First TermHoursSecond TermHours
MKTG 311**3OPMT 3033
BNAL 3063FIN 3313
FIN 3233ECON 3013
IT 360T3MKTG 4023
MGMT 3253MKTG 4113
 Free Elective*3
 15 18
First TermHoursSecond TermHours
MGMT 485W3MKTG 4903
MKTG 4073MKTG 4753
MKTG 4603200-400 Level Free Elective*3
BNAL 4053Upper Division Education* 3
MKTG Analytics and Research Elective (IT 450 or BNAL 415 or MKTG 367 or MKTG 368 or MKTG 369 or MKTG 496 or PSYC 318W)3Upper Division Education*3
 15 15
Total credit hours: 120-126

C or better required as a prerequisite to upper-level MKTG courses.

*The four-year plan is a suggested curriculum to complete this degree program in four years.  It is just one of several plans that will work and is presented only as broad guidance to students. Each student is strongly encouraged to develop a customized plan in consultation with their academic advisor.  Additional information can also be found in Degree Works.